AI video production in Saudi Arabia, made Arabic-first
Saudi Arabia is one of the fastest-moving content markets in the world, with a young, mobile-first audience and a tourism sector that is opening the country to the world. Blazing Sand Studios produces AI video for Saudi brands, agencies, destinations and platforms: AI commercials, destination films and vertical micro drama series, written and voiced in Arabic and finished by the same team that has made broadcast television for 17 years.
Experience in the Kingdom
We are not new to Saudi stories. We have made destination stories for the Royal Commission for AlUla, and Saudi Arabia features in our adventure documentary series Guy in the Sky. Our CEO, Paris Norriss, spoke at the Opening Ceremony of the UN Tourism General Assembly plenary in Riyadh in November 2025, the same assembly at which Blazing Sand Studios was inducted as an affiliate member of UN Tourism. Our team has also filmed in AlUla. That experience shapes how we approach every Saudi brief.
What we make for Saudi clients
- AI commercials and social ads. Campaign spots and performance creative in 6, 15, 30 and 60-second versions, built for the platforms Saudi audiences use most and delivered in every ratio.
- Destination and tourism films. Hero films and social cut-downs for destinations, giga-project developers and hospitality brands, combining generated scenes with real-world footage.
- Vertical series and micro drama. Serialised drama in one-to-two-minute vertical episodes, written for cliffhangers, at 50 to 100 episodes a series.
- Pitch trailers and previs. Sizzle reels, storyboards and previsualisation that show a series, a campaign or a destination before a camera rolls.
- Corporate and explainer video. Internal and external communications, produced quickly and in both Arabic and English.
Arabic-first, not translated
Content made in English and translated afterwards rarely feels local. We write and voice in Arabic from the start, then adapt into English, Urdu, Turkish and Farsi where a campaign needs it. Dialogue, subtitles and on-screen text are adapted for each audience, and characters, wardrobe and settings are designed to feel right for the market.
Built for volume
Saudi audiences watch a great deal of short-form and vertical video. AI changes what a production costs and how fast it moves, which makes it practical to produce many variations for testing, or a vertical series of 50 to 100 episodes. Our in-house pipeline keeps characters and worlds consistent across hundreds of episodes, which off-the-shelf tools struggle to do.
How we work
Every project follows the same six steps: brief, script, world, generate, finish and deliver. We agree the audience, platform, formats and languages up front; our writers script it; we design characters and locations once; we generate shots with leading video models, directed shot by shot; and our editors, sound designers and colourists finish every frame.
Rights and documentation
Every production comes with chain-of-title records and a register of the AI tools used and their commercial-use terms, so brands, agencies and government clients can approve and publish with confidence.
Working with us from the Kingdom
Our studios are in Abu Dhabi and Dubai, and we work with clients in Riyadh, Jeddah and Dammam. Briefs, reviews and delivery are handled online, and our team can travel for workshops, approvals or live-action shoots.
Common questions.
Have you worked in Saudi Arabia before?
Yes. We have made destination stories for the Royal Commission for AlUla, our team has filmed in AlUla, and Saudi Arabia features in our documentary series Guy in the Sky.
Do you produce AI video in Arabic?
Yes. We write and voice in Arabic first, then adapt into English, Urdu, Turkish and Farsi if needed.
Can you produce a vertical drama series for a Saudi platform?
Yes. We produce micro drama series of 50 to 100 one-to-two-minute vertical episodes, written for cliffhangers.
Where is your team based?
In Abu Dhabi and Dubai. We handle briefs and reviews online and travel to the Kingdom when a project needs it.
What rights do we receive?
Every project includes chain-of-title records and a register of the AI tools used and their commercial-use terms.
A production company built for broadcast
Blazing Sand Studios is an Abu Dhabi-registered, Dubai-based production company led by Paris Norriss as CEO. Our shows have been distributed in 123 countries. We have staffed offices at Upside in Business Bay, Dubai, and at twofour54 in Abu Dhabi.
Broadcasters and platforms we have worked with include Amazon Prime, Apple TV and OSN. Airline partners and in-flight audiences include British Airways, Emirates, flydubai, Air Arabia, Etihad Airways, Aer Lingus, SpiceJet, Iberia and LEVEL. Production clients include Rebel Entertainment, Rotana Hotels and Tadbeer, and destination work includes the Royal Commission for AlUla.
For Saudi briefs we combine AI-directed production with destination experience that includes work for the Royal Commission for AlUla.
Where the work is seen
Our television and campaign work is made to travel. Broadcasters and platforms include Amazon Prime, Apple TV and OSN. Airline and in-flight audiences include British Airways, Emirates, flydubai, Air Arabia, Etihad Airways, Aer Lingus, SpiceJet, Iberia and LEVEL. Production clients include Rebel Entertainment, Rotana Hotels and Tadbeer.
Destination storytelling includes work for the Royal Commission for AlUla. Case studies on this site include Guy in Dubai and 39 Days to Paradise.
Common questions
Who is behind Blazing Sand Studios?
Paris Norriss is CEO of Blazing Sand Studios. The company is Abu Dhabi-registered and Dubai-based, with staffed offices at Upside in Business Bay and at twofour54 in Abu Dhabi.
Where has your content been distributed?
Our shows have been distributed in 123 countries, including on broadcasters and platforms such as Amazon Prime, Apple TV and OSN, and with airlines including British Airways, Emirates, flydubai, Air Arabia, Etihad Airways, Aer Lingus, SpiceJet, Iberia and LEVEL.
Which clients have you worked with?
Production clients include Rebel Entertainment, Rotana Hotels and Tadbeer. Destination work includes the Royal Commission for AlUla.
Do you offer AI video as well as traditional production?
Yes. We produce adventure and destination television, and we also produce AI commercials, corporate films, product films, explainers, training films, localisation and micro drama series — all directed shot by shot and finished by human craft teams.
How do we start a project?
Share the brief, territory, language needs and deadline via the contact page. The team will reply with next steps.
Start a project.
Tell us the audience, the platform and the deadline. We'll come back with a treatment and a quote.