AI video production in the UAE, from studios in Abu Dhabi and Dubai
Blazing Sand Studios is a UAE production company that has made adventure and destination television for 17 years and now produces AI video with the same team. From our studios at twofour54 in Abu Dhabi and in Business Bay, Dubai, we make AI commercials, corporate films, tourism content and vertical micro drama series for UAE brands, agencies, government entities and platforms. Every production is directed shot by shot and finished by human editors, sound designers and colourists.
Why a UAE production company for AI video
AI video models can generate a shot in minutes. They cannot tell you whether it will work for an Emirati audience, whether the Arabic reads naturally on screen or whether a scene respects the culture it is set in. That judgement comes from experience. Our team made Guy in Dubai, the adventure series commissioned for Dubai Television: four seasons, 26 episodes and 600 minutes on air, and the #1 commissioned local programme on Dubai TV. We know the UAE's landscapes, its people and its broadcasters, and we bring that knowledge to every AI production.
What we make for UAE clients
- AI commercials and social ads. Campaign spots and performance creative in 6, 15, 30 and 60-second versions, in every ratio, with variations for testing.
- Corporate and explainer video. Internal communications, product explainers and event films for UAE companies, produced faster and for less than a traditional shoot.
- Tourism and destination films. Hero films and social cut-downs for hospitality brands and destinations, built on our destination work for tourism boards and destinations.
- Vertical series and micro drama. Serialised drama in one-to-two-minute vertical episodes, 50 to 100 episodes a series, for platforms and brands.
- Hybrid VFX for live action. Generated environments, set extensions and pick-up shots that blend with footage from real-world shoots across the Emirates.
Arabic and English as standard
The UAE is one of the most multilingual markets in the world. We deliver one production in Arabic, English, Urdu, Turkish and Farsi, with dialogue, subtitles and on-screen text adapted for each audience rather than simply translated. That makes AI video practical for campaigns that need to reach Emiratis, Arab expatriates, South Asian communities and international visitors at the same time.
How we work
- Brief. Audience, platform, formats and languages agreed up front.
- Script. Story, scripts and shot lists written by our writers and structured for the platform.
- World. Characters, wardrobe, props and locations designed once and kept consistent.
- Generate. Shots produced with leading video models, directed shot by shot through our own pipeline.
- Finish. Human edit, sound design, music, colour and localisation.
- Deliver. Every ratio and language your platforms need, with full rights records.
Rights you can use
Every project comes with chain-of-title records and a register of the AI tools used and their commercial-use terms. For UAE government entities and regulated brands, that documentation makes approvals simpler.
When you also need a real shoot
Some projects need both. Because we are a full production company, we can combine AI with live action. We shoot on land, in the air and underwater, and we are registered with the Creative Media Authority in Abu Dhabi, so we can secure filming permits and help eligible productions access a rebate of up to 35% of UAE spend.
Common questions.
Where is Blazing Sand Studios based?
Our headquarters are at the twofour54 campus in Abu Dhabi, and we also have a studio in Business Bay, Dubai.
Do you produce AI video in Arabic?
Yes. We deliver productions in Arabic, English, Urdu, Turkish and Farsi, with dialogue and on-screen text adapted for each audience.
What kinds of AI video do you make for UAE clients?
AI commercials, corporate and explainer video, tourism films, vertical micro drama series and hybrid VFX for live action.
Who owns the rights to AI-generated content?
Every project comes with chain-of-title records and a register of the AI tools used and their commercial-use terms.
Can you combine AI with a live-action shoot in the UAE?
Yes. We are a full production company registered with the Creative Media Authority in Abu Dhabi and can handle permits, crew and post production.
A production company built for broadcast
Blazing Sand Studios is an Abu Dhabi-registered, Dubai-based production company led by Paris Norriss as CEO. Our shows have been distributed in 123 countries. We have staffed offices at Upside in Business Bay, Dubai, and at twofour54 in Abu Dhabi.
Broadcasters and platforms we have worked with include Amazon Prime, Apple TV and OSN. Airline partners and in-flight audiences include British Airways, Emirates, flydubai, Air Arabia, Etihad Airways, Aer Lingus, SpiceJet, Iberia and LEVEL. Production clients include Rebel Entertainment, Rotana Hotels and Tadbeer, and destination work includes the Royal Commission for AlUla.
Based in the UAE, we produce AI video for local and regional clients from twofour54 in Abu Dhabi and Upside in Business Bay, Dubai.
Common questions
Who is behind Blazing Sand Studios?
Paris Norriss is CEO of Blazing Sand Studios. The company is Abu Dhabi-registered and Dubai-based, with staffed offices at Upside in Business Bay and at twofour54 in Abu Dhabi.
Where has your content been distributed?
Our shows have been distributed in 123 countries, including on broadcasters and platforms such as Amazon Prime, Apple TV and OSN, and with airlines including British Airways, Emirates, flydubai, Air Arabia, Etihad Airways, Aer Lingus, SpiceJet, Iberia and LEVEL.
Which clients have you worked with?
Production clients include Rebel Entertainment, Rotana Hotels and Tadbeer. Destination work includes the Royal Commission for AlUla.
Do you offer AI video as well as traditional production?
Yes. We produce adventure and destination television, and we also produce AI commercials, corporate films, product films, explainers, training films, localisation and micro drama series — all directed shot by shot and finished by human craft teams.
How do we start a project?
Share the brief, territory, language needs and deadline via the contact page. The team will reply with next steps.
Start a project.
Tell us the audience, the platform and the deadline. We'll come back with a treatment and a quote.