From dunes to dreams.
Bring a full concept and use our crew and editorial team from idea to broadcast, or bring a single job: a quick edit, a sound design pass or a colour grade.

Every step after the shoot.
Led by a team with 40 years of post-production experience, now with AI tools for VFX, clean-up and localisation.
- 01Picture editing
- 02Sound editing, ADR and Foley
- 03Sound mixing
- 04Music clearance
- 05Colour correction and grading
- 06Visual effects
- 07Titles, credits and graphics
- 08Trailers
- 09Distribution deliverables
- 10Secure storage

Faster turnarounds, same standards.
We use AI for generated set extensions, pick-up shots, clean-up and multi-language versions, and our editors sign off every frame.
A production company built for broadcast
Blazing Sand Studios is an Abu Dhabi-registered, Dubai-based production company led by Paris Norriss as CEO. Our shows have been distributed in 123 countries. We have staffed offices at Upside in Business Bay, Dubai, and at twofour54 in Abu Dhabi.
Broadcasters and platforms we have worked with include Amazon Prime, Apple TV and OSN. Airline partners and in-flight audiences include British Airways, Emirates, flydubai, Air Arabia, Etihad Airways, Aer Lingus, SpiceJet, Iberia and LEVEL. Production clients include Rebel Entertainment, Rotana Hotels and Tadbeer, and destination work includes the Royal Commission for AlUla.
Post production is finished by human editors, sound designers and colourists — the same craft standard behind our adventure television and AI-assisted campaigns.
From brief to delivery
Every project starts with a clear brief: audience, territory, language and deadline. We scope the production path — traditional, AI-directed or hybrid — then shoot or generate under direction and finish with human editors, sound and colour.
Clients include Rebel Entertainment, Rotana Hotels and Tadbeer. Platforms and airlines that carry our work include Amazon Prime, Apple TV and OSN, and British Airways, Emirates, flydubai, Air Arabia, Etihad Airways, Aer Lingus, SpiceJet, Iberia and LEVEL.
We are CMA-registered in Abu Dhabi, with staffed offices at Upside in Business Bay, Dubai, and at twofour54 in Abu Dhabi. Paris Norriss is CEO of Blazing Sand Studios.
Craft, reach and Gulf fluency
Seventeen years of adventure and destination storytelling sit behind the AI workflows. That is why tourism boards, hotels, entertainment companies and agencies trust the same team for both long-form television and short-form campaigns.
- Shows distributed in 123 countries.
- Broadcasters and platforms including Amazon Prime, Apple TV and OSN.
- Airline and in-flight audiences including British Airways, Emirates, flydubai, Air Arabia, Etihad Airways, Aer Lingus, SpiceJet, Iberia and LEVEL.
- Clients including Rebel Entertainment, Rotana Hotels and Tadbeer and the Royal Commission for AlUla.
Common questions
Who is behind Blazing Sand Studios?
Paris Norriss is CEO of Blazing Sand Studios. The company is Abu Dhabi-registered and Dubai-based, with staffed offices at Upside in Business Bay and at twofour54 in Abu Dhabi.
Where has your content been distributed?
Our shows have been distributed in 123 countries, including on broadcasters and platforms such as Amazon Prime, Apple TV and OSN, and with airlines including British Airways, Emirates, flydubai, Air Arabia, Etihad Airways, Aer Lingus, SpiceJet, Iberia and LEVEL.
Which clients have you worked with?
Production clients include Rebel Entertainment, Rotana Hotels and Tadbeer. Destination work includes the Royal Commission for AlUla.
Do you offer AI video as well as traditional production?
Yes. We produce adventure and destination television, and we also produce AI commercials, corporate films, product films, explainers, training films, localisation and micro drama series — all directed shot by shot and finished by human craft teams.
How do we start a project?
Share the brief, territory, language needs and deadline via the contact page. The team will reply with next steps.
Abu Dhabi registered, Dubai based
Blazing Sand Studios was founded to tell outdoor and destination stories for broadcast. Today the same company produces AI video and micro drama alongside traditional television. Paris Norriss is CEO of Blazing Sand Studios.
Staffed offices: Upside in Business Bay, Dubai, and twofour54 in Abu Dhabi. Distribution reach: 123 countries. Platforms include Amazon Prime, Apple TV and OSN. Airlines include British Airways, Emirates, flydubai, Air Arabia, Etihad Airways, Aer Lingus, SpiceJet, Iberia and LEVEL. Clients include Rebel Entertainment, Rotana Hotels and Tadbeer.
Editors, sound and colour
Post production at Blazing Sand Studios is where AI-directed and traditionally filmed material receives the same finishing standard. Human editors cut for story and platform. Sound designers and colourists finish for broadcast, streamer and airline delivery.
That matters because our shows are distributed in 123 countries and appear with broadcasters and platforms including Amazon Prime, Apple TV and OSN, and with airlines including British Airways, Emirates, flydubai, Air Arabia, Etihad Airways, Aer Lingus, SpiceJet, Iberia and LEVEL.
Clients who trust the same finishing pipeline include Rebel Entertainment, Rotana Hotels and Tadbeer. Destination finishing includes work connected to the Royal Commission for AlUla. Paris Norriss is CEO of Blazing Sand Studios.
Masters ready for real platforms
We deliver masters and cut-downs shaped for the platforms in the brief — long-form episode, vertical micro drama, commercial lengths and in-flight versions. Rights and versioning are agreed up front so distribution teams are not untangling the edit later.
Studios: Upside in Business Bay, Dubai, and twofour54 in Abu Dhabi. Case studies: Guy in Dubai and 39 Days to Paradise.
Need it finished and delivered?
Send us your footage and your deadline.