Stories from the edge of the map.
Blazing Sand Studios makes adventure and destination television for the world's broadcasters and airlines, and now produces drama and brand films with AI, from our studios in Abu Dhabi and Dubai.
Born outdoors. Built for broadcast.
We started by filming expeditions: stunts, aerial and underwater cinematography, custom sound design and edit. That craft grew into a turnkey production hub with broadcast partnerships, a distribution arm and, today, an AI production pipeline of our own.
On screens, seat-backs and streams worldwide.
S01–S04 · 26 EPSGuy in Dubai
An adventure series that shows residents and visitors the thrill-seeking side of the UAE, hosted by Paris Norriss. Commissioned for Dubai Television and now in its fourth season.
Destination stories for national tourism boards.
We turn a country's landscapes, heritage and people into series that make audiences want to go, for tourism ministries and UN Tourism.
From the first idea to the final delivery.
AI Video Production
Vertical series, brand films, commercials and localisation, produced with our own AI pipeline and finished by our editors.
Our AI video production company → 02Production
Documentaries and TV series in action, adventure, sport, lifestyle, history and culture, on land, in the air and underwater.
Production → 03Distribution
Getting finished films onto broadcasters, streaming platforms and airlines in 123 countries.
Distribution → 04Film Fixing
Locations, permits, crew and up to 35% back on eligible UAE spend for productions filming here.
Film fixing → 05Post Production
Edit, sound, colour, VFX, titles and deliverables, from a quick grade to a full series finish.
Post production → 06Your project
Tell us what you need to make. We'll come back with a team and a plan.
Get in touch →Micro drama series, made for the phone.
We write and produce vertical series: serialised micro-drama in 90-second episodes, built on cliffhangers and produced with AI in Arabic, English, Urdu, Turkish and Farsi. Thrillers, sci-fi, romance and action, in worlds no conventional budget could reach.
We film the planet. We help protect it.
- Turtle conservation and mangrove planting in Abu Dhabi
- £150,000 raised for marine conservation with the Blue Marine Foundation
- Fundraising for the Sovereign Art Foundation through the World Marathon Challenge
- Sustainable practice on every shoot, from crew travel to location care
The people behind the camera.
A core leadership team supported by camera operators, sound engineers, editors, stunt coordinators and AI producers.
Keynote speaker on grit and mindset, TV host and filmmaker. Creator of Guy in Dubai and Guy in the Sky. Read Paris's story
25+ years as founder, investor and adviser across technology and entertainment.
40 years running post-production teams across scripted and unscripted formats.
Leads our AI production technology, language models and creative tooling.
A production company built for broadcast
Blazing Sand Studios is an Abu Dhabi-registered, Dubai-based production company led by Paris Norriss as CEO. Our shows have been distributed in 123 countries. We have staffed offices at Upside in Business Bay, Dubai, and at twofour54 in Abu Dhabi.
Broadcasters and platforms we have worked with include Amazon Prime, Apple TV and OSN. Airline partners and in-flight audiences include British Airways, Emirates, flydubai, Air Arabia, Etihad Airways, Aer Lingus, SpiceJet, Iberia and LEVEL. Production clients include Rebel Entertainment, Rotana Hotels and Tadbeer, and destination work includes the Royal Commission for AlUla.
From adventure TV and micro drama to AI commercials and corporate films, every brief is directed shot by shot and finished by a human craft team.
Who we make work for
Broadcasters and platforms: Amazon Prime, Apple TV and OSN. Airlines: British Airways, Emirates, flydubai, Air Arabia, Etihad Airways, Aer Lingus, SpiceJet, Iberia and LEVEL. Production clients include Rebel Entertainment, Rotana Hotels and Tadbeer. Destination partners include the Royal Commission for AlUla.
We operate from staffed offices at Upside in Business Bay, Dubai, and at twofour54 in Abu Dhabi. Paris Norriss is CEO of Blazing Sand Studios.
Where the work is seen
Our television and campaign work is made to travel. Broadcasters and platforms include Amazon Prime, Apple TV and OSN. Airline and in-flight audiences include British Airways, Emirates, flydubai, Air Arabia, Etihad Airways, Aer Lingus, SpiceJet, Iberia and LEVEL. Production clients include Rebel Entertainment, Rotana Hotels and Tadbeer.
Destination storytelling includes work for the Royal Commission for AlUla. Case studies on this site include Guy in Dubai and 39 Days to Paradise.
Common questions
Who is behind Blazing Sand Studios?
Paris Norriss is CEO of Blazing Sand Studios. The company is Abu Dhabi-registered and Dubai-based, with staffed offices at Upside in Business Bay and at twofour54 in Abu Dhabi.
Where has your content been distributed?
Our shows have been distributed in 123 countries, including on broadcasters and platforms such as Amazon Prime, Apple TV and OSN, and with airlines including British Airways, Emirates, flydubai, Air Arabia, Etihad Airways, Aer Lingus, SpiceJet, Iberia and LEVEL.
Which clients have you worked with?
Production clients include Rebel Entertainment, Rotana Hotels and Tadbeer. Destination work includes the Royal Commission for AlUla.
Do you offer AI video as well as traditional production?
Yes. We produce adventure and destination television, and we also produce AI commercials, corporate films, product films, explainers, training films, localisation and micro drama series — all directed shot by shot and finished by human craft teams.
How do we start a project?
Share the brief, territory, language needs and deadline via the contact page. The team will reply with next steps.
Have a story that needs telling?
Series, documentaries, destination films or AI-produced content. Tell us about it.