A UAE TV production company for adventure and destination storytelling
Blazing Sand Studios is a UAE television production company built on adventure and destination storytelling. Founded in 2019 by Paris Norriss, who remains CEO, we are Abu Dhabi-registered and Dubai-based, with operations at twofour54 and in Business Bay. Our shows have been distributed in 123 countries and have aired on Dubai TV, OSN, Emirates, flydubai, Etihad Airways and Air Arabia. We produce, fix, film and finish — on land, in the air and underwater — and we are registered with the Creative Media Authority in Abu Dhabi.
Signature productions
- Guy in Dubai. Four seasons, 26 episodes and 600 minutes on air for Dubai Television: the #1 commissioned local programme on Dubai TV, with adventures from pearl diving to turtle rescue.
- Guy in the Sky. Destination adventure series discovering the essence of countries including Ireland, Poland, Saudi Arabia and Malta through sequences of real experiences — from Irish bog diving and Titanic Belfast to Saudi camel racing, Hegra and AlUla artefacts filmed for the Royal Commission for AlUla.
- 39 Days to Paradise. A full feature documentary of the 2023 Pacific row with Brothers N Oars, the expedition that raised more than £150,000 for marine conservation.
These titles are why broadcasters, tourism boards and brands trust us with ambitious location television rather than only studio talk formats.
What we produce in the UAE
Adventure series, destination films for tourism entities, branded entertainment, expedition documentaries and hybrid projects that combine live action with AI-assisted worlds. Our fixing and production teams handle permits, crew, kit and logistics across the Emirates. Eligible productions can access a UAE film rebate of up to 35% of UAE spend. Post production — edit, sound, colour, deliverables — sits in-house so picture lock does not mean starting over with a stranger.
Why adventure and destination specialists
Seventeen years of Gulf filming taught us how to work with landscapes, culture and authorities respectfully. Paris's own path — Muscat 2009–2012, then UAE-based — and the company's UN Tourism affiliate membership after the Riyadh General Assembly in November 2025 reflect a producer that tourism organisations already know. Hosting and appearing credits, including the Dakar Rally in Qiddiya and tourism forums, sit beside the production craft rather than replacing it.
How a commission typically runs
- Development. Format, episode map and budget path.
- Permissions. CMA pathways, location access and safety planning.
- Production. Multi-camera, aerial and underwater capability as the story needs.
- Post. Editorial storytelling, sound and finishing for broadcast and platform specs.
- Distribution support. Deliverables for TV, airlines, streaming and social cut-downs.
From development to air and platforms
A UAE TV production partner has to speak broadcast and platform at once. We budget for deliverables early: TX masters, airline cuts, social trailers and stills. Distribution experience across 123 countries means we plan captions, timing and versioning instead of treating them as afterthoughts. Whether you are a tourism entity commissioning destination television, a brand funding adventure entertainment, or an international producer needing a CMA-registered local partner, the same spine applies — clear development, disciplined permissions, ambitious filming and finish that survives real QC.
Crew culture on ambitious shoots
Adventure television only works if the crew can move safely through heat, water, altitude and long days. Our producing style emphasises preparation and local partnerships, whether the story is underwater in the Gulf or on the road for Guy in the Sky. Clients feel that discipline in call sheets and risk planning as much as in the final grade — and it is why destination commissioners return when the next country or season needs the same spine.
Common questions.
Is Blazing Sand Studios a UAE TV production company?
Yes. We are Abu Dhabi-registered, Dubai-based, CMA registered, and produce adventure and destination television from studios at twofour54 and Business Bay.
What shows are you known for?
Guy in Dubai, Guy in the Sky and the feature documentary 39 Days to Paradise, with distribution in 123 countries.
Do you only produce AI video now?
No. AI video is a major service line; adventure and destination TV production, fixing and post remain core.
Can foreign producers hire you as a UAE fixer and production partner?
Yes. Our fixing and production teams handle permits, crew and logistics across the Emirates.
Is the UAE film rebate available on your productions?
Eligible productions can access a rebate of up to 35% of UAE spend; we advise on fit during budgeting.
A production company built for broadcast
Blazing Sand Studios is an Abu Dhabi-registered, Dubai-based production company led by Paris Norriss as CEO. Our shows have been distributed in 123 countries. We have staffed offices at Upside in Business Bay, Dubai, and at twofour54 in Abu Dhabi.
Broadcasters and platforms we have worked with include Amazon Prime, Apple TV and OSN. Airline partners and in-flight audiences include British Airways, Emirates, flydubai, Air Arabia, Etihad Airways, Aer Lingus, SpiceJet, Iberia and LEVEL. Production clients include Rebel Entertainment, Rotana Hotels and Tadbeer, and destination work includes the Royal Commission for AlUla.
As a UAE TV production company we make adventure and destination television for broadcasters, streamers, airlines and tourism boards.
Common questions
Who is behind Blazing Sand Studios?
Paris Norriss is CEO of Blazing Sand Studios. The company is Abu Dhabi-registered and Dubai-based, with staffed offices at Upside in Business Bay and at twofour54 in Abu Dhabi.
Where has your content been distributed?
Our shows have been distributed in 123 countries, including on broadcasters and platforms such as Amazon Prime, Apple TV and OSN, and with airlines including British Airways, Emirates, flydubai, Air Arabia, Etihad Airways, Aer Lingus, SpiceJet, Iberia and LEVEL.
Which clients have you worked with?
Production clients include Rebel Entertainment, Rotana Hotels and Tadbeer. Destination work includes the Royal Commission for AlUla.
Do you offer AI video as well as traditional production?
Yes. We produce adventure and destination television, and we also produce AI commercials, corporate films, product films, explainers, training films, localisation and micro drama series — all directed shot by shot and finished by human craft teams.
How do we start a project?
Share the brief, territory, language needs and deadline via the contact page. The team will reply with next steps.
Start a project.
Tell us the audience, the platform and the deadline. We'll come back with a treatment and a quote.